Lofty (formerly Chime) is the all-in-one bundle with sales-led pricing. Jtek is self-serve, flat-rate, and built for the agent — not the team lead. Here's where each wins.
Self-serve, $60/mo flat, no contract. Sign up at 9am, importing contacts by 9:15.
A bundled CRM + IDX site + paid lead-gen platform built for mid-to-large teams who want one vendor running everything.
✓ = included ✗ = not included $ = paid add-on
| Feature | Jtek | Close |
|---|---|---|
| Real estate fit | ||
| Built specifically for real estate agents | ✓ | ✓ |
| Pre-built RE pipeline stages | ✓ | ✓ |
| MLS / IDX integration | limited (partner) | ✓ (Lofty strength) |
| Agent-specific terminology and tags | ✓ | ✓ |
| Open-house auto-workflows | ✓ | limited |
| Lead capture & response | ||
| Missed-call auto-text | ✓ in 8 sec | ✗ |
| Auto-tagging on inbound leads | ✓ | ✓ |
| Instagram + TikTok DM auto-reply | ✓ | ✗ |
| Round-robin lead routing | ✓ | ✓ |
| Smart Number / inbound call tracking | ✓ | ✓ |
| Communication | ||
| Two-way SMS | ✓ | ✓ |
| Built-in calling (dialer) | ✓ | ✓ (Lofty strength) |
| Email marketing + sequences | ✓ | ✓ |
| Unified inbox (email + SMS + DMs) | ✓ | no DMs |
| Marketing & web | ||
| Website builder | ✓ | ✓ |
| IDX-backed agent website | via partner | ✓ (Lofty strength) |
| Landing pages | ✓ | ✓ |
| Funnel builder | ✓ | limited |
| Social auto-posting (IG + TikTok) | ✓ | FB/IG only |
| Link-in-bio page builder | ✓ | ✗ |
| Bundled paid lead-gen (PPC, FB ads) | ✗ | ✓ (Lofty strength) |
| AI assistant | ||
| AI ISA (auto-text new leads) | ✓ | ✓ (Lofty strength) |
| AI-drafted follow-up emails | ✓ | ✓ |
| AI call summaries | ✓ | ✓ |
| AI lead scoring | ✓ | ✓ |
| AI-drafted DMs on social | ✓ | ✗ |
| Access & pricing | ||
| Self-serve signup | ✓ | ✗ demo-gated |
| Set up in under an hour | ✓ | ✗ 2–4 weeks |
| Starting monthly price | $60/mo | ~$449–$499/mo (Core) |
| Setup fee | ✗ $0 | ✓ $499–$1,499 |
| Annual contract required | ✗ month-to-month | ✓ 12 months |
| Free trial | ✓ 14 days | ✗ none |
Jtek is what you set up this afternoon. Both work — for very different agents.
I went from missing 30% of my follow-ups to never missing one. Close rate jumped in the first month.
Short answers. No fluff.
Yes. Lofty supports a built-in CSV export of your leads and contacts (delivered via email). Import the CSV into Jtek and field-map it like any other migration. Most are done in under 30 minutes.
Lofty's IDX site is one of the deepest in the category. Jtek doesn't do IDX — by design. Most agents leave their IDX site where it is (Lofty, IDX Broker, dedicated vendor) and pipe leads into Jtek via webhook. Jtek runs the CRM, communications, and AI follow-up; the IDX site keeps doing what it's good at.
Most Lofty plans are 12-month contracts. Switching usually means waiting out the term or paying it down. Jtek is month-to-month — no contract, no buyout.
14 days free, cancel anytime. Test the full product — missed-call auto-text, IG/TikTok auto-reply, pipeline, AI follow-ups — before committing.
A deeper look at why self-serve, flat-rate beats demo-gated bundles for sub-10 agent teams.
Export your contacts, drop them into Jtek, keep your existing IDX site running. No migration tax, no per-seat math, no contract.