The Follow-Up Sequence That Closed $2M in 30 Days

Last November, one of our agents came to me with a problem I hear constantly: she had 340 cold leads sitting in her database that she hadn't touched in months. Some of them were from open houses she'd done in the spring. Some were old website inquiries. A handful had reached out through social media and never heard back after the initial reply.

They weren't bad leads. They were just neglected. And manually reaching out to 340 people, crafting individual messages, and tracking who responded to what — that wasn't realistic while she was actively managing listings and buyers. She simply didn't have the time.

So we built a sequence together inside Jtek. Enrolled all 340 contacts. Set it and walked away.

Thirty days later, she had closed three transactions totaling $2.1M, booked 12 showings, and had four more active conversations in progress. She wrote zero messages manually. Not one.

Here's the exact sequence she used.

The 7-Step Sequence

Every step below was sent from her phone number and email address, personalized with the recipient's first name and (where available) the property or neighborhood they originally inquired about.

• Day 1 — Text
  Re-introduction. "Hey [Name], this is [Agent] — we connected a while back about [area/buying/selling]. I wanted to check in and see if anything has changed for you. Still thinking about making a move?" Short, human, no pressure. About 30% replied within the hour.
• Day 1 — Email
  Value drop. Sent 4 hours after the text. Subject line: "What's happening in [neighborhood] right now." Body: a brief market snapshot for the area they originally inquired about — what sold, what's pending, what price range is moving. Positioned as useful information, not a sales pitch.
• Day 3 — Text
  Soft follow-up. "Just wanted to make sure my message came through — I know things get buried. Happy to answer any questions about the market whenever you're ready." No ask, no pressure, just presence.
• Day 7 — Email
  Social proof. A short story about a recent client she helped — the situation, the challenge, the outcome. Ended with: "If you're in a similar spot, I'd love to chat and see if I can help." This step generated the most replies of any email in the sequence.
• Day 14 — Text
  New listing alert. "Just listed something in [area] that I thought of you for — [2 bed, $450K, great backyard]. Want me to send details?" Even contacts who weren't interested in that specific listing replied to say what they were looking for. Instant re-qualification.
• Day 21 — Task
  Personal call reminder. At this point, Jtek created a task in her pipeline to personally call the contacts who had opened at least two emails or clicked a link. These were warm enough for a direct conversation. She made about 15 calls. Six of them converted to showings.
• Day 30 — Email
  Re-engage or exit. "I've reached out a few times and I don't want to keep bothering you if the timing isn't right. I'll leave the door open — reach out anytime. In the meantime, here's my calendar if you ever want to chat: [link]." This "breakup" email consistently generates replies from leads who felt guilty about not responding earlier. Three of her closings came from Day 30 replies.

The Results

After 30 days, here's what the numbers looked like from 340 contacts enrolled:

• 103 replies — a 30% response rate from contacts that hadn't been touched in months
• 12 showings booked — from contacts who were previously considered dead
• 3 transactions closed — totaling $2.1M in sales volume
• 4 active conversations still in progress at the end of the 30 days
• 0 messages written manually — the entire sequence ran on autopilot

How to Set Up the Same Sequence in Jtek

Setting up this exact sequence in Jtek takes about 20 minutes. Here's the process:

1. Import or identify your cold leads. Upload a CSV of contacts who haven't been touched in 30+ days, or filter your existing pipeline for contacts in a "Dormant" or "Cold" stage.
2. Create a new sequence. In the Automations panel, click "New Sequence" and name it something like "30-Day Revival." Add each of the 7 steps above with the correct timing and channel (text or email).
3. Write your templates. Use the message structures above as a starting point. Personalize the tone to match your voice. Add your market-specific details where relevant.
4. Enroll your contacts. Select all contacts in the cold list and enroll them in the sequence with one click. Jtek handles the timing, delivery, and tracking automatically.
5. Watch the replies come in. As contacts respond, Jtek notifies you and pauses their sequence so you can take the conversation from there personally.

The sequence I described above isn't magic. It's just consistent, timely, relevant outreach that most agents never get around to because they're doing everything manually. Automation doesn't replace the relationship — it creates the opportunity for the relationship to happen. Your job is to show up for the conversations that come back. The system handles everything else.