1
What Is a Pipeline
A pipeline is a visual Kanban board where each card represents one deal (called an Opportunity), and each column represents a stage in your sales process.
- Each card = one opportunity. An opportunity is a potential deal attached to a contact. It has a value, a close date, and a stage.
- Each column = one stage. Stages represent where a deal is in your process — New Lead, Contacted, Showing Scheduled, Under Contract, Closed.
- Drag cards between columns as deals progress. When you move a card, Jtek logs the stage change in the contact's activity timeline automatically.
- The pipeline total shown at the top of the board sums the value of all open deals. This is your active GCI (gross commission income) forecast.
- Most real estate agents run two pipelines: one for buyers and one for sellers. Some add a third for rentals or commercial.
- Pipelines are shared across your team. Every user can see all pipelines unless you use assignment-based filtering.
Start simple: Build one pipeline first, work it for a few weeks, then add a second. Trying to build everything perfectly on day one leads to over-complicated systems that never get used.
NEW LEAD
Maria Santos
$480,000
Tyler Walsh
$360,000
CONTACTED
Alex Lin
$450,000
SHOWING
Dana Kim
$520,000
UNDER CONTRACT
Drop cards here
CLOSED WON ✓
Drop cards here
2
Create a New Pipeline
Creating a pipeline takes less than two minutes. Here is exactly where to go and what to click.
- Click "Opportunities" in the left sidebar. This opens your pipeline board view.
- Look for the pipeline name dropdown at the top left of the board, near the page title. Click it.
- Select "+ New Pipeline" from the dropdown menu.
- Enter a pipeline name. Be descriptive — "Buyer Pipeline", "Seller Pipeline", or "Rental Pipeline."
- Click "Create." Your new pipeline appears as an empty board with no stages yet.
- Add stages in the next step. The pipeline is not useful until you build out the stages that match your workflow.
Pipeline names: If you serve multiple markets, you can have separate pipelines per market — "Austin Buyers", "Dallas Buyers". This keeps your board clean and reporting accurate per market.
Jtek
Dashboard
Contacts
Opportunities
Click here
Create New Pipeline
Buyer Pipeline
Create Pipeline
3
Add Your Stages
Stages are the columns of your pipeline board. They should map directly to how you work deals — from first contact to close.
- After creating your pipeline, click "Edit Pipeline" or navigate to Opportunities → Pipeline Settings.
- Click "+ Add Stage" to create your first column.
- Recommended stages for a Buyer Pipeline: New Lead → Contacted → Appointment Set → Showing Scheduled → Offer Made → Under Contract → Closed Won / Closed Lost.
- Recommended stages for a Seller Pipeline: New Lead → Contacted → Listing Appointment Set → Listing Active → Offer Received → Under Contract → Closed Won / Closed Lost.
- Keep stages to 6–8 maximum. Too many stages create confusion and cards that never move.
- Drag stages to reorder them. The leftmost stage is where new opportunities start.
- Always include "Closed Won" and "Closed Lost" as your final two stages. These are required for win/loss reporting.
- Click "Save" when your stages look right. You can always add or edit stages later without losing existing opportunities.
Stage names matter for reporting: Use clear, consistent names. Changing stage names later is fine, but do it thoughtfully — your team needs to agree on what each stage means before moving cards around.
Buyer Pipeline — Stages
⋮⋮
New Lead
⋮⋮
Contacted
⋮⋮
Showing Scheduled
⋮⋮
Offer Made
⋮⋮
Under Contract
⋮⋮
Closed Won
+ Add Stage
4
Add Your First Opportunity
Once your pipeline has stages, add your first opportunity to see it in action. You can create opportunities from the pipeline board or directly from a contact record.
- From the pipeline board: Click the "+ Add Opportunity" button at the top of any stage column. This creates a new card in that stage.
- From a contact record: Open the contact, click the Opportunities tab, then click "+ Add to Pipeline." Select the pipeline and starting stage.
- Enter the opportunity name — this is usually the contact's name or the property address. Example: "Maria Santos — 78704 Buyer."
- Set the opportunity value. For buyers, this is the estimated purchase price. For sellers, the listing price. This is used in your revenue forecast.
- Set a close date — your best estimate of when the deal could close. This feeds the pipeline timeline view.
- The opportunity card appears on the board. Drag it between stages as the deal progresses.
- Click any card to open the opportunity detail view — you will see the contact info, all notes, tasks, and activity linked to this deal.
Every active lead deserves a card. If you are working a buyer, create an opportunity the moment they express serious interest. A contact without an opportunity card is a lead you are not tracking — and leads you do not track tend to slip away.
New Opportunity
Maria Santos — 78704 Buyer
MS
Maria SantosBuyer Pipeline
$480,000
07/31/2026
CancelCreate Opportunity