1
Reading the Funnel Stats Overview
The Stats tab on any funnel gives you a bird's eye view of performance. These four numbers tell you most of what you need to know about whether your funnel is working.
- Go to Sites → Funnels → click your funnel → Stats tab — This opens the analytics view for that specific funnel.
- Total Visitors — The number of unique sessions on your funnel Step 1 during the selected date range. This is your top-of-funnel number — how much traffic you're driving.
- Opt-Ins / Conversions — The number of people who completed the goal action (submitted the form, booked the appointment, etc.). This is your bottom-of-funnel number.
- Conversion Rate — Opt-ins divided by visitors, expressed as a percentage. A healthy opt-in funnel conversion rate is 20–40%. Below 10% means something needs work on the page.
- Revenue (if applicable) — If you have products attached to your funnel, Jtek shows total revenue collected. This only appears for funnels with a payment/order step.
Jtek
Dashboard
Sites
Contacts
842
Visitors
231
Opt-Ins
27.4%
Conv. Rate
STEP-BY-STEP FLOW
Step 1
842
Step 2
231
Tip: Check your funnel stats weekly when running active campaigns. A sudden drop in conversion rate often indicates an ad traffic quality issue — you're getting clicks but from the wrong audience.
2
Step-by-Step Drop-Off Analysis
If your funnel has multiple steps, Jtek shows you exactly how many people make it from one step to the next. A high drop-off at any single step points you directly to the problem to fix.
- Open the funnel Stats tab — The step-by-step flow is shown below the overview numbers, either as a bar chart or a funnel visualization.
- Read each step's visitor count — Step 1 has the most visitors. Each subsequent step should have fewer, but ideally not dramatically fewer unless there's an intentional barrier (like a payment).
- Identify the biggest drop-off point — The step with the biggest percentage drop is your optimization priority. If 800 people hit Step 1 but only 50 reach Step 2, something on Step 1 is preventing conversions.
- Diagnose the cause — Common causes of step drop-off: confusing headline, too many form fields, slow page load, mismatched offer (ad promised X but page delivers Y), or form technical errors.
- Make one change at a time — When fixing a step, change one element at a time so you can tell what actually improved performance. Then check the stats again after 100+ visitors.
Tip: The most common fix for a low-converting opt-in page is reducing form fields. Every field you remove typically increases conversion rate by 5–10%. Name + Phone is often enough — you can collect more later.
3
UTM Tracking and Traffic Sources
UTM parameters let you tag your funnel links so Jtek (and Google Analytics) can tell you exactly which ad, platform, or campaign is sending the most converting traffic. Without UTMs, all traffic looks the same.
- Understand UTM parameters — UTMs are tags appended to your URL. The most important are:
utm_source(where traffic comes from: facebook, google, email),utm_medium(channel: cpc, social, email),utm_campaign(which campaign: march-buyer-leads). - Build your UTM link — Use Google's Campaign URL Builder (search "Google UTM builder") to generate a tagged URL. Example:
yourfunnel.com?utm_source=facebook&utm_medium=cpc&utm_campaign=march-buyers - Use the tagged URL in your ads — In Facebook Ads Manager or Google Ads, paste the UTM-tagged URL as your landing page URL instead of the bare link.
- View traffic source data in Jtek — In the funnel Stats tab, look for a "Traffic Sources" section that breaks down visitors by UTM source and campaign.
- Compare conversion rates by source — Facebook traffic may convert at 15% while Google traffic converts at 30%. This tells you where to focus your ad spend — or which audience is genuinely interested in your offer.
Tip: Start using UTMs on day one — even before you have enough data to make decisions. You can't add UTM tracking retroactively, so the sooner you start tagging every link, the more data you'll have to work with.
4
A/B Testing Your Funnel
A/B testing lets you run two versions of a page simultaneously and see which one converts better. It removes guesswork from optimization and gives you data-backed decisions.
- What to test first — Test the highest-leverage element on the page: the headline. Headlines have more impact on conversion rate than any other single element. Start there, not with button colors or fonts.
- Create a second version of your funnel step — In the funnel builder, find the A/B test option on any step. Click it to create Version B of that page.
- Change only one element between versions — Make one change between Version A and Version B. Change the headline only, or the CTA button text only, or the hero image only. Multiple changes make it impossible to know what caused the difference.
- Set traffic split to 50/50 — Jtek will automatically route half of visitors to Version A and half to Version B.
- Wait for statistical significance — Run the test until each version has received at least 200 visitors before declaring a winner. Calling a winner at 20 visitors per variant is statistically meaningless. Let the data accumulate.
Tip: Run only one A/B test at a time per funnel. Multiple simultaneous tests on the same page create confusing data because you can't tell which change affected which metric.
5
Connecting Google Analytics
For deeper analysis — audience demographics, device breakdowns, session duration, and more — connect your Jtek funnels to Google Analytics 4. All page views flow into your GA dashboard automatically.
- Create a GA4 property if you don't have one — Go to analytics.google.com, click "+ Create Property," follow the setup steps. You need a GA4 property (not the older Universal Analytics).
- Get your GA4 Measurement ID — In your GA4 property, go to Admin → Data Streams → click your stream → copy the Measurement ID. It looks like:
G-XXXXXXXXXX - Go to Jtek Settings → Integrations → Google Analytics — Find the Google Analytics integration in your Jtek settings.
- Paste your GA4 Measurement ID — Enter the Measurement ID in the field provided. Click Save.
- Verify the connection — Open Google Analytics and navigate to the Realtime report. Then visit your funnel page. Within 30 seconds, you should see a visitor appear in the GA4 Realtime view. If you do, the integration is working correctly.
Tip: The combination of Jtek's built-in funnel stats (conversion rates per step) and Google Analytics (traffic source demographics and behavior) gives you a complete picture of your funnel's performance that neither tool provides alone.